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Finally... If You Can Spare Less Than Scientific Advertising by Claude Hopkins could possibly be the most important advertising book ever written. James Sadler, a "Top 1000 Reviewer" on Amazon, says,
If you haven't yet read the book, you're being deprived of some the most profound advertising wisdom ever recorded. Despite its age (it was written in 1933) and brevity (it's only 100 pages), Hopkins' masterpiece is as relevant today, in 2007, as when it was first written. It's rumored that marketing consultant Jay Abraham read Scientific Advertising over 50 times. Internet business coach Terry Dean has read it numerous times, and even created a complete marketing system from it. And David Ogilvy, the advertising genius who founded the Ogilvy & Mather agency, says...
The bottom line: Scientific Advertising is must-read material for any serious marketer, copywriter, or advertising professional. That's why I decided to turn it into a... MP3 Audio Book.Now, if you so desire, you can listen to Scientific Advertising on your computer or hand-held MP3 player. This is the absolute fastest way to get the principles of Scientific Advertising hard-coded into your brain. As soon as you order, you can be listening to the book within 60 seconds, even if it's 2 a.m. in the morning! I recorded each chapter separately. So there are 21 chapters on the download page. You can use the streaming audio player to listen to a chapter a day. Or you can download all of the MP3 files and listen to them at your leisure, apart from your computer. Listen to one chapter a day and you'll complete the book in 21 days. That's only three weeks. And it takes less than 10 minutes a day! The price: only $15. This is a bargain when you consider that print copies cost the same price, sometimes more. So if you want to finally discover the art and science of advertising that are revealed in Claude Hopkin's book, I encourage you to order today. Here is the link to buy a copy...
My Best, Ryan Healy P.S. I've read Scientific Advertising three times and plan to read and listen to it more. It has influenced me significantly. How about you?
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